【Hong Kong Archives】

Not everything at CES has to be Hong Kong Archivessome complicated technological marvel. Sometimes, there's a low tech device that figures out a new way to do something even better than what has come before it.

Take the Intake, for example.

Mashable came across Intake, which bills itself as the "only magnetic nasal dilator" at CES' Showstoppers event, where startups pitch their brand-new products. How did we find out about Intake? Well, because roughly half the attendees at the event were walking around wearing a little black strip across their nose. So, naturally, we had to check out what was going on.

---

You May Also Like

---

---

SEE ALSO: 12 new gadgets from CES 2025 that you can actually buy right now

Intake's purpose is simple: The company wants you to breathe better. Whether you're just dealing with nasal congestion or have any ailment that affects your breathing, Intake is aiming to have its nasal dilator externally address that. 

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Credit: Mashable

The Intake goes about that in a unique way. The user simply applies two sticky magnets to their nose, one on the side of each nostril. Then, they place the Intake, a small curved black band, across their nose, with each side snapping on to the magnets.

SEE ALSO: CES 2025: Here's how to get your hands on the new Lenovo Legion Go S

And that's it. After putting it on, it immediately worked. You could actually tell the difference. All the Intake does is open your air passageways a little bit more, just enough where you truly don't even feel any pulling. But, that little bit extra makes a difference when you're breathing. 

---

Related Stories

---

• We hopped into Xpeng Aero HT's 'flying car' at CES
• CES 2025's most practical smart glasses are these tint-changing lenses
• CES 2025: LG's air-purifying cat tower is purrfect for pet owners
• Samsung dropped a Pro version of The Frame TV at CES — shop current Frame TVs on sale at Cyber Monday prices now
• CES 2025 highlights: What we've seen so far

It wasn't uncomfortable to wear. At times, I completely forgot I had it on. The band is reusable, with only the magnetic strips needing to be replaced with every usage. 

Intake's starter kit is priced at $49.99 and the magnet refills start at around $20.

Topics CES Health

(Editor: {typename type="name"/})