OceanEngine,Bayo (2025) ByteDance’s digital marketing platform, has introduced an AI-driven scripting tool for live-streaming to assist Douyin merchants in efficiently creating “high-quality scripts.” This official service aids sellers and short video creators in expanding their influence on Douyin. OceanEngine announced that the new feature is free and has the capability to identify “sensitive words.” This move underscores ByteDance’s incorporation of artificial intelligence technology across its diverse businesses. According to a statement on its WeChat account, merchants utilizing the script-generation tool have witnessed a 13% increase in the value of merchandise sold. [OceanEngine, in Chinese]
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