Proofreading is Dead Againimportnat.
The online retailer ASOS, a website I access once per day to look at the same hat, learned that lesson this week after unwittingly printing 17,000 shipping bags that said "onilne" instead of "online."
Onilne: not a word.
So far, though, ASOS is handling the mishap pretty well. "We're calling [the bags] a limited edition," a spokesperson tweeted jokingly on Wednesday.
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Honestly, admitting the mistake is the move here. Tossing the bags would be wasteful (and bad PR). Plus, ASOS owning up to their goof gave us a tiny moment of internet joy -- a hard thing to come by these days unless you're constantly watching candle carving videos.
Now, some people are even hopingthey get one of the typo bags with their shipments. It'd be a collector's item! A piece of history! Evidence of a fun moment onilne!
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Boy, we have weird thresholds for fun now.
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