【Watch Ava Online】

After Under Armour CEO Kevin Plank called President Donald Trump a "real asset to the country" on Watch Ava OnlineTuesday, backlash from consumers online was as swift as it was fierce.

Then Steph Curry, Under Armour's most high-profile athlete endorser, joined the conversation by saying Wednesday that he agrees with Plank's assessment -- "if you remove the et." Curry also said he wouldn't be above walking away from his Under Armour deal if he felt he had no other moral option.

Now badass ballerina Misty Copeland, another major Under Armour partner, is holding Plank's feet to the fire as well.

Copeland, who made history in 2015 as the first black principal dancer of the American Ballet Theatre, registered her disapproval of Plank's comments in a heartfelt Instagram post Thursday.

In the photo's caption, she wrote that she's "spoken at length with Kevin privately about the matter."

View this post on Instagram

It is extremely notable for two major endorsers of a big-time athletic apparel company to publicly rebut that company's CEO, who is also effectively one of their primary employers. Yet Copeland and Curry have both done just that in the span of two days.

Safe to say Plank has learned one lesson this week: In 2017, everything's political.

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