When in Rome,videos of erotic sex do as the Romans do. When in India, plan in accordance with local religious sentiments. Domino’s Pizza seems to be getting it.
SEE ALSO: Domino's India's burger pizza is the fast food mashup of your dreamsAbout 500 Domino's Pizza outlets will not serve non-vegetarian products across north, central, and parts of west India for nine days next month. The occasion is Navratri, which means nine nights in Sanskrit, when millions of Hindus fast and pray.
During this period they strictly avoid non-vegetarian products during this period, especially in Northern and Western regions of the country. Navratribegins on Oct. 1 this year. The nine-day period has traditionally seen a sharp drop in consumption of non-veg products in India.
India is an important market for Domino's with over 1,000 stores in nearly 250 cities, its largest outside the United States.
India is an important market for Domino's with over 1,000 stores in nearly 250 cities, its largest outside the United States. It is also the largest pizza brand in India with roughly 70 percent of the market share.
Domino's rivals have tried tinkering with their food menus to better serve Indians as well. KFC, for instance, occasionally increases its vegetarian offering and Indians seem to be loving it. In 2014, for instance, after KFC introduced "so veg, so good" offer, the sales of its veg items increased by 50 percent.
"Consumption of non-vegetarian food reduces significantly during this time. This move is an acknowledgement that though we are a global brand, we are conscious about consumer needs. It's about making a statement to consumers," Domino's Pizza India President, Dev Amritesh, told Economic Times.
The move comes as Domino’s Pizza struggles to sell pizzas and other products in India. Jubilant FoodWorks, the exclusive India franchisee for Domino’s Pizza and Dunkin’ Donut, announced a 3.2 percent year-on-year drop in same-store sales growth during the period between April and June.
The pizza chain also hopes that people purchase more products before Navratri's slow season begins. Hence it has begun offering users special offers such as its popular "buy one, get one free" pizza over the past few days.
(Editor: {typename type="name"/})
The rise of YouTube: 20 years of creators, culture, and content at VidCon
Everything we learned about 'Game of Thrones' Season 8 this week
#WearItPurple trends in support of LGBTQ young people
PlayStation is skipping E3 for the first time ever in 2019
NYT mini crossword answers for January 3, 2025
Bailey the dog has the dream job of scaring away seagulls
'Toxic' is a sadly perfect word of the year for 2018
Bailey the dog has the dream job of scaring away seagulls
Lego free Valentine's Day Heart: How to get free Lego
Evil genius dubs Alex Jones' voice into 'Detective Pikachu' trailer
接受PR>=1、BR>=1,流量相当,内容相关类链接。